About Jamie Kwong
I’m a product designer who works best at the spot where research meets craft. The work I care about is the kind that lands well for everyone using it, not just the easy users to design for.
I treat every design challenge like a bouldering route: read it, test the grip, find the path. That same instinct shows up whether I’m mapping a complex flow or building something with my hands at home.
“The work that lands is the work that takes both research and craft seriously, and treats every user like they matter.”
The Journey
Freelance work to leading design at a global brand.
Lead UX/UI Designer
ALDO Group
Serving as the main UX advisor and sole owner of the design system. Lead projects from 0 to 1 and partner cross-functionally with development, product management, and brand teams to ship cohesive end-to-end experiences.
UX/UI Designer
ALDO Group
Spearheaded UX/UI projects for Aldo, Call It Spring, Globo, and Sperry. Cut design styling time by 87% (~7.7× faster) through Figma migration and a headless design system. Led the design of a B2B expense management platform for internal teams.
Associate UX/UI Designer
ALDO Group
Built component libraries and design token systems in Sketch. Prototyped end-to-end feature experiences for user testing using Framer, Principle, and UXPin. Collaborated with PMs and engineers on final design implementations.
Design Consultant
Rally Cry
Led design optimizations for the Rally Cry platform with a focus on user accessibility. Created visual graphics for brand promotion and designed content connecting eSports gaming communities.
UX/UI Design Intern
ALDO Group
Tackled UX solutions for all company brand eCommerce sites. Built the brand style guide and components library on Sketch. Composed a UX Playbook and conducted user testing sessions.
Creative & Website Designer
YES Cafe
Conceptualized a comprehensive UI/UX design strategy for online food ordering and event booking on Square CMS. Built brand assets and conducted weekly UI testing and refinements.
Freelance Graphic Designer
Self-Employed
Designed commissioned pieces for clients in the GTA area, including work for non-profit organizations and custom card templates for BHP (Business with Higher Purpose).
Design For Everyone
Accessibility isn’t something I tack on at the end. It sits at the start, and it shapes the rest of the work. Good design works for the power user on keyboard shortcuts and the first-timer using a screen reader, and getting it there is part of the brief, not a stretch goal.
On tools, I work in Figma, Framer, Sketch, Principle, UXPin, and the Adobe Creative Suite. The same flexibility carries over to how I collaborate with PMs, engineers, and stakeholders.
Beyond the Pixels
A few things you won't find on my resume.
- Lately
- Vibe coding and shipping things I never thought I could.
- Listening to
- Trivecta, Seven Lions, aespa, Jennie.
- Playing
- Teamfight Tactics, Hearthstone, Super Auto Pets.
- Famous for
- Early 2000s karaoke at team bondings.
- Always
- A lifelong maker, happy to get my hands dirty to see a project through.
- Someday
- Traveling while doing what I love.